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Marketing Business Analyst

Company: University Recruiters
Location: Wilmington
Posted on: March 26, 2020

Job Description:

Summary-- The Marketing Business Analyst reports directly to the VP of Marketing Business Analytics. The core responsibility of the Marketing Business Analyst will be to build, validate and deliver Freedom's direct-to-consumer marketing campaigns. A thorough understanding of current business processes and data as they relate to marketing and the mortgage industry will be a critical success factor in this role. Essential Job Functions: ---Interpret business requirements and convert to SAS/SQL to extract, manipulate and map key data elements into final production campaign files. ---Ability to quickly evaluate and understand existing processes from both a technical and business perspective, identifying operational efficiencies. ---Partner with internal customers including marketing Product owners and Call Center partners. ---Build scheduled and un-scheduled (ad hoc) direct marketing campaigns ---Creates and maintains documentation regarding all campaign processing and file delivery ---Other duties may be assigned -- --Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. ---Working knowledge of SAS, SQL or similar software ---Must be able to deliver within a fast paced, high pressure environment with rapidly changing priorities ---Experience with marketing analytics and database ---Proven skills in extracting and manipulating large amounts of data efficiently ---2+ years of Marketing Analytics or similar practical experience in the financial services industry - preferably mortgage, credit card or personal/business loans ---Proficiency in initiating, establishing and maintaining relationships with the business community ---Attention to details, ability to QC your own work Desired but not necessary: ---Experience working within a production environment ---Strong working knowledge of SAS, SQL and Oracle (or similar) relational databases ---Prior project management experience ---Knowledge of the mortgage industry

Keywords: University Recruiters, Wilmington , Marketing Business Analyst, Advertising , Wilmington, Delaware

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