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Associate Director, HCP Marketing - New Product Launch

Company: AstraZeneca
Location: Wilmington
Posted on: March 28, 2020

Job Description:

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. Were focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.
The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's next respiratory product launch. This individual is responsible for leading HCP Marketing Strategy and Execution for all non-personal campaigns working Brand Leadership to drive brand performance at launch.Main Duties and Responsibilities:--- Develop Launch HCP marketing plans and programs; define objectives, strategies, and resources needed to achieve financial and strategic goals.

--- Lead the HCP Marketing Non-Personal Strategy across customer segments (pulmonologists, primary care, and NP/PA)

--- Management of budget and agency partner relationships

--- Demonstrate ability to think strategically for impactful results

--- Establish strong alliance with all internal and external partners to create omni-channel experiences across all platforms.

--- Create program KPI goals and measurement plan

--- Lead all Media planning and budget for HCP campaigns

--- Lead project management of all tactical promotional activity for HCP non-personal channels, including regulatory management and review of assets

--- Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams

--- Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner

--- Create sustainable, long-term relationships with thought leader advocates and customer advocacy groupsEssential Requirements:

--- Bachelor's Degree required; preferably in business, marketing or the sciences;

--- 5 years of Pharmaceutical or Healthcare experience; preferably in a related industry

--- 5 years of Experience in Marketing

--- Experience managing complex projects at the project management level

--- Strong demonstration of HCP Marketing or knowledge of the customer segments

--- Ability to learn science quickly

--- Strong financial acumen with the ability to assess and drive results

Desirable Requirements:

--- Experience in Product Launch Planning

--- Strong knowledge of Respiratory Market

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Keywords: AstraZeneca, Wilmington , Associate Director, HCP Marketing - New Product Launch, Advertising , Wilmington, Delaware

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