Regional Marketing Lead
Posted on: October 19, 2020
Associate Director Regional Marketing, EAST Region, LYNPARZA
Ovarian Cancer / Breast Cancer (Field Based)
AstraZenecas vision in Oncology is to help patients by redefining
the cancer-treatment paradigm. With a broad pipeline of
next-generation medicines AstraZenecas portfolio has grown to
encompass five cancer franchises DNA Damage Response (DDR) /
LYNPARZA, Immunotherapy, Lung Cancer, Hematological Cancers and
HER2 ADC underpinned by personalized healthcare and biomarker
New scientific data on LYNPARZA-- (olaparib) continue to emerge
supporting the clinical utility in treating patients with ovarian
cancer and breast cancer. The Regional Marketing Lead (RML) will be
responsible for developing and executing a Key Customer plan for
the Central / Southeastern Region of the US in order to position
LYNPARZA as the best in class PARP Inhibitor to healthcare
professionals managing ovarian cancer and breast cancer patients.
As an RML youll play a pivotal role in channeling our scientific
capabilities to make a positive impact on changing patients'
This position will report directly into the Head of Customer
Engagement and Disease Strategy, DDR / LYNPARZA Franchise and will
work in close partnership with cross functional partners including
brand marketing, field sales, medical affairs, national accounts
and other functions as well as counterparts from our alliance
partner Merck, to play a critical role in ensuring LYNPARZA has a
market leadership presence with key customers.
Location: This opening aligns with three Sales Districts that
covers the East territory
The RML is the lead commercial person responsible for engaging a
core group of National and Regional External Scientific Expert
(ESEs) customers leaders in their field of ovarian cancer and
breast cancer. The RML will develop and implement a regional
focused key customer engagement plan in support of commercial and
brand objectives. The RML will also develop and implement strategic
insights gathering activities, including Advisory Board Meetings,
at the National, Regional and Local Level. The RML will also
develop and implement regional marketing activities aligned with
and in support of the brands communication and business
Key Competencies / Skill Sets and Preferred Requirements:
1. Learn, understand and communicate complex oncology (ovarian
cancer and breast cancer) scientific and clinical data with
External Scientific Experts in varied settings, including in-person
and virtual engagements.
2. Quickly establish relationships with, engage, and have convey
complex scientific messages with National and Regional External
Scientific Experts in Medical Oncology and Gynecological Oncology.
Demonstrate highly developed interpersonal communication and
interaction skills and apply them in engagements with ESEs, ask
tough questions and build strategic advocacy.
3. Lead and execute strategic congress activities including key
presentations planning and coverage, and extensive customer
engagements in varied business settings with key customers.
4. Generate and lead strategic insights gathering during 1:1
engagements, at Congresss, in group settings and during Advisory
Board meetings. Advisory Meetings responsibilities include all
phases of initiation, content development, internal alignment /
approval, regulatory considerations, medical review, execution, and
insights summary for brand strategic decision-making.
5. Teamwork/ collaboration with CBDs/DSMs, MSLs, NOADs, Lynparza
Brand Marketing and Merck Alliance partners. This requires highly
collaborative ways of working, ability to deliver projects.
6. Marketing acumen, experience and capability and an ability to
identity, project manage and implement regional marketing
opportunities. Project management requirements include taking
projects through the MLR (Medical, Legal, Regulatory) review
process and developing an annual operational plan that ladders up
to the Brand Strategic Plan.
7. Oncology Business Acumen and a comprehensive understanding of
the delivery of oncology care in the US, including the role of
large payers, GPOs, cancer care delivery in different settings
(academic, community, group practices), precision medicine,
national and regional congresses and large customers.
AstraZeneca Values underpin it all - appropriate behaviors and
values that align with our diverse and inclusive culture here at
- Establish and lead ovarian cancer and breast cancer External
Scientific Expert interactions.
- Create and execute a regional Ovarian Cancer & Breast Cancer
Key Customer Engagement plan.
- Generate and inform Marketing and Franchise Leadership of
important customer strategic insights to help inform brand and
- Utilize insights and input from External Scientific Experts to
help build commercial strategies through appropriate tactics
(advisory boards, expert consultants, and 1:1 engagements).
- Execute the franchise strategic plan at national, regional, and
local scientific meetings with key customers with common purpose
and consistent with strategy.
- Escalate market challenges/barriers to leadership to consider
appropriate ways to address these between medical affairs and
- Successfully collaborate and coordinate customer / business
engagements with ESEs and other Key Customers in conjunction with
commercial colleagues (Brand Marketing, DSMs/CBDs, PSSs, NOADs,
OKAMs and Medical Affairs) within AstraZeneca and our Merck
Alliance Partners with high impact
- Possess strong business acumen skills, as role is responsible
for managing multiple program budgets, timelines, process and
- Develop expertise on thought leaders and the Ovarian Cancer and
Breast Cancer marketplace.
- Bachelor's Degree; preferably in a relevant field
- 8+ years of experience in pharmaceutical and/or healthcare
industry with experience in one or more of the following: managed
markets, brand marketing, sales management, strategic planning
- Oncology or specialty care experience
- Highly skilled in relationship building with External
- Be available to work some evenings and weekends
- Overnight travel will be required
- Expected travel 50% -70% monthly
Next Steps Apply today!
To be considered for this exciting opportunity, please complete the
full application on our website at your earliest convenience it is
the only way that our Recruiter and Hiring Manager can know that
you feel well qualified for this opportunity. If you know someone
who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will
consider all qualified applicants for employment without
discrimination on grounds of disability, sex or sexual orientation,
pregnancy or maternity leave status, race or national or ethnic
origin, age, religion or belief, gender identity or re-assignment,
marital or civil partnership status, protected veteran status (if
applicable) or any other characteristic protected by law.
Keywords: AstraZeneca, Wilmington , Regional Marketing Lead, Advertising , Wilmington, Delaware
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