Marketing Associate
Company: Capgemini
Location: Wilmington
Posted on: February 24, 2021
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Job Description:
Capgmini is searching for a talented Marketing professional to
work on site at a prominent financial services provider to join our
on site marketing team. You will be responsible for developing,
implementing, analyzing and reporting on marketing strategies and
capabilities to acquire customers for key credit card products.
This includes working with product owners to develop budget and
growth initiatives across Paid Channels including Paid Search,
Native Advertising and Affiliate Marketing. The ideal candidate
will have an extensive background Paid Digital marketing, have
demonstrated innovation in creating new marketing strategies and
tactics, and have strong execution skills. The ideal candidate
would have experience in Direct Response Marketing or in the
Financial VerticalDescription of Responsibilities:Collaborate with
business unit counterparts to establish new account marketing goals
and develop strategic and tactical plans to achieve themDrive
testing discipline and expansion / innovationTrack and review
campaign performance and generate recommendations based on
learnings, established best practices and competitive
landscapeEstablish and drive roadmapAct as a subject-matter expert
with business unit counterparts and on cross functional
projectsStay up-to-date on the latest marketing trends and bring
innovation and new thinking to the groupManage multiple initiatives
to completion under concurrent, rigorous deadlines in a fast-paced
dynamic environmentCoordinate and execute enhancements and tests
with internal Client teams and third party vendorsMaintain
reporting on channel performance and individual test
resultsQualifications:* 2+ years of marketing experience,
preferably in the credit card industry* Strong Project/Program
management skills and ability to execute across complex, matrixed
environments* Strong leadership skills, communication skills and
the ability to work independently as well as lead cross-functional
teams is required* Strong interpersonal effectiveness with ability
to collaborate and work well with all levels of management and
across organizational boundaries* Demonstrated ability to influence
without authority and drive measurable outcomes* Strong analytical,
process reengineering and problem solving skills* Ability to
articulate complex issues in a concise, simple and relevant manner
to all staff levels* Ability to tailor a dialog based upon the
audience and depth of discussion* Ability to express ideas in a
confident, clear and compelling way
Keywords: Capgemini, Wilmington , Marketing Associate, Advertising , Wilmington, Delaware
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