Marketing Associate

Company: Capgemini
Location: Wilmington
Posted on: February 24, 2021

Job Description:

Capgmini is searching for a talented Marketing professional to work on site at a prominent financial services provider to join our on site marketing team. You will be responsible for developing, implementing, analyzing and reporting on marketing strategies and capabilities to acquire customers for key credit card products. This includes working with product owners to develop budget and growth initiatives across Paid Channels including Paid Search, Native Advertising and Affiliate Marketing. The ideal candidate will have an extensive background Paid Digital marketing, have demonstrated innovation in creating new marketing strategies and tactics, and have strong execution skills. The ideal candidate would have experience in Direct Response Marketing or in the Financial VerticalDescription of Responsibilities:Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans to achieve themDrive testing discipline and expansion / innovationTrack and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscapeEstablish and drive roadmapAct as a subject-matter expert with business unit counterparts and on cross functional projectsStay up-to-date on the latest marketing trends and bring innovation and new thinking to the groupManage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environmentCoordinate and execute enhancements and tests with internal Client teams and third party vendorsMaintain reporting on channel performance and individual test resultsQualifications:* 2+ years of marketing experience, preferably in the credit card industry* Strong Project/Program management skills and ability to execute across complex, matrixed environments* Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required* Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries* Demonstrated ability to influence without authority and drive measurable outcomes* Strong analytical, process reengineering and problem solving skills* Ability to articulate complex issues in a concise, simple and relevant manner to all staff levels* Ability to tailor a dialog based upon the audience and depth of discussion* Ability to express ideas in a confident, clear and compelling way

Keywords: Capgemini, Wilmington , Marketing Associate, Advertising , Wilmington, Delaware