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Social Media, Communications, and Marketing Specialist

Company: Gateway Lab Charter School
Location: Wilmington
Posted on: November 22, 2021

Job Description:

Who We AreThe Gateway Charter School philosophy is based on the belief that children, who have struggled to achieve academic success in the traditional school environment and learn differently, have the capacity to achieve academic success and to realize individual learning potential.The teachers and staff of Gateway Charter School are committed to developing a sense of inquiry and love of learning in each student. This is accomplished by focusing on providing interventions in the areas of reading, oral and written language, math, and motor skills. The school provides a unique program that incorporates art, music, drama, and hands-on learning experiences.Our Founder, Pam Draper was motivated and inspired to start this school as she found that the educational options for her son, who needed a different approach to learning were limited. Along with Gateway's founding board, she was determined to give other students a pathway and a fighting chance that would lead to a successful educational experience.The Social Media, Communications, and Marketing Specialist will be responsible for building brand awareness by conceptualizing, crafting, and telling the Gateway Charter School story to ensure that our mission inspires staff, parents, students, community members, and as a result increases student enrollment. Develop a long-term vision for communications to broaden visibility and reach, help the school meet its strategic priorities, and deepen its community impact.Specific Duties

  • Create, implement, and evaluate the success of comprehensive marketing and communications programs that will enhance the image of Gateway Lab School within the community for the purpose of meeting enrollment targets and facilitating internal and external communications.
  • Research, develop, design, and execute short and long-term marketing strategies for Gateway Charter School including Facebook, Instagram, YouTube, Twitter, and other social media platforms to align with business goals.
  • Analyze data to determine whether communication campaigns have achieved their objectives.
  • Coordinate the redesign of the Gateway Charter School website.
  • Implement a Search Engine Optimization ("SEO") campaign to increase Gateway Charter School's website to boost organic search traffic to our website.
  • Create regular updates to the school's media accounts.
  • Formulate high-quality written and visual content for each social media campaign.
  • Ensure powerful, consistent messaging and brand consistency across all communications channels, including the website, newsletters, marketing material, and social media.Education
    • Minimum Associate's Degree
      • Bachelor's degree Marketing or relevant field preferredExperience/Relevant Skills
        • Two to five years experience in Social Media, Communications, and Marketing
          • Strong background in social media marketing in the workplace preferably for an educational institution
          • Understanding of SEO and web traffic metrics
          • Familiarity with web design and publishing
          • Strong leadership skills
          • Critical thinking and problem-solving skills
          • Team player
          • Good time management skillsJob Type: Full-timePay: $36,348.00 - $67,000.00 per yearBenefits:
            • 401(k)
            • Dental insurance
            • Health insurance
            • Life insurance
            • Professional development assistance
            • Vision insuranceSchedule:
              • 8 hour shift
              • Monday to FridayEducation:
                • Associate (Preferred)Experience:
                  • Social Media Management: 2 years (Preferred)
                  • Marketing: 2 years (Preferred)Work Location: One location

Keywords: Gateway Lab Charter School, Wilmington , Social Media, Communications, and Marketing Specialist, Advertising , Wilmington, Delaware

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