Specialist - Marketing
Company: Dovers Downs Inc
Location: Dover
Posted on: August 7, 2022
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Job Description:
MAJOR FOCUS:
Assist in the development and implementation of annual marketing
plans, working closely with the in-house marketing team, the
ownership group and the external advertising/PR agency
ESSENTIAL FUNCTIONS
* Work closely with Direct Marketing team on promotions, offers and
database marketing initiatives
* Work closely with advertising agency on all PR and Advertising
efforts
* Oversee the television, radio, billboard commercials traffic
schedule and coordination with agency
* Present creative ideas on new ways to promote the property via
web, e-mail and media promotions
* Assist in planning and coordinating major events for Bally's
Dover
* Assist in the design and scheduling of the Marquee messages for
slots, hotel, harness.
* Create job orders for all design needs for slots, hotel,
entertainment and harness
* Monitor social media accounts for any follow-up needs and guests
service issues
* Proofread all marketing materials.
* Track expenses, reconcile invoices and report forecast expenses
to marketing and finance team
* Ensures that all reporting is accurate, distributed
appropriately, and on a timely basis.
* Assist Director of Marketing on administrative functions as
needed
* Provides exceptional customer service
* Works safely, following all established safety rules and
regulations
* Communicates effectively with co-workers, supervisors and
guests
* Follows all relevant policies and procedures
ADDITIONAL FUNCTIONS:
* Perform other duties as assigned
REQUIREMENTS/EDUCATION:
* Bachelor's degree in Marketing, Communications, Advertising or
Journalism or equivalent work experience
* 1-2 years' experience preferred.
* Project management experience preferred.
* Proficiency in Microsoft Office software, including Outlook,
Word, Excel and PowerPoint required
* Should be a proactive self-starter with the ability to work
independently. Need strong ability to set priorities, solve
problems, and be resourceful under pressure.
* Professional verbal and written communication skills
required.
* Ability to multi-task, balance numerous and diverse operations,
as well as possess the ability to work well with all levels of
employees and management.
* Must have strong interpersonal skills to foster client, vendor,
and internal relations
* Ability to provide excellent customer service
* Speak, write and understand English fluently
* Ability to perform manipulation of numbers and basic math
calculations
* Ability to conduct analysis and generate reports to reflect
findings
* Ability to express ideas or make recommendations concerning
job-related issues, learn specific job duties and complete detailed
work assignments; maintain knowledge of basic concepts and
techniques
* Ability to communicate clearly, and effectively both orally and
in writing; ability to logically and independently plan, organize
and complete work; initiative; well-developed interpersonal skills;
ability to set and achieve high standards of performance
* Ability to perceive quality of work, read material and review
documents; receive instruction and hear inquiries from agencies,
clients and staff
* Must be able to report to work on time as scheduled
* Must be able to work weekends, holidays and nights as needed
* Must present an overall professional appearance and report to
work in appropriate attire
The above description denotes some of the specific characteristics,
which are necessary to perform the principal functions of the job
and are not intended to be a description of all the work
requirements that may be inherent in the position.
Bally's Dover. is an equal opportunity employer.
Addendum to Job Description
These are physical and mental requirements of the position as it is
typically performed. Inability to meet one or more of these
physical or mental requirements will not automatically disqualify a
candidate or employee from the position. Upon request for a
reasonable accommodation, the Company will review for
reasonableness, depending on the requirement, the essential
functions to which it relates, and the proposed accommodation.
Physical Requirements
X
Seeing
X
Pull (50 pounds)
X
Bend
X
Color Perception
X
Climb, Ascend/Descend (Stairs, Ladders)
X
Stoop /Kneel /Crouch
X
Hearing / Listening
X
Lift ( 15 pounds)
Taste
X
Clear Speech / Talking
X
Carry (15 pounds)
Smell
X
Touching
X
Drive (local / long distance)
Repetitive Motion
X
Dexterity /Hand
X
Walk for Extended Periods
Run
X
Dexterity /Fingers
X
Stand for Extended Periods
X
Reach (Above Shoulder)
X
Push ( 50 pounds)
X
Sit for Extended Periods
Other:
Mental / Reasoning Requirements
Reading - Simple
Writing - Simple
Advanced Math Skills
X
Reading - Complex
X
Writing - Complex
X
Analysis / Comprehension
Clerical
Basic Math Skills
X
Judgment / Decision Making
Work Environment
Shift Work
Outside
Pressurized Equipment
X
Works Alone
Extreme Heat
X
Moving Objects
X
Works with Others
Extreme Cold
High Places
X
Verbal Contact with Others
X
Extreme Noise
Fumes / Odors
X
Face-to-Face Contact
Mechanical Equipment
Hazardous Materials
X
Inside
Electrical Equipment
Dirt / Dust
Disclaimer
The above statements are intended to describe the general nature
and level of work being performed by employees assigned to this
classification. They are not intended to be construed as an
exhaustive list of all responsibilities, duties and/or skills
required of all personnel so classified.
Keywords: Dovers Downs Inc, Wilmington , Specialist - Marketing, Advertising , Dover, Delaware
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