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Paid Media and Advertising Technology Consultant

Company: Wells Fargo
Location: Wilmington
Posted on: August 8, 2022

Job Description:

About this role:Wells Fargo is seeking a Paid Media and Advertising Technology Consultant. This is an exciting opportunity to join Wells Fargo if you have a background within Digital Marketing. Leading initiatives and programs to advance Wells Fargo's AdTech stack that align with emerging industry trends and best practices. In this role, you will:

  • Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing
  • Drive development and execution of Wells Fargo's advertising technology vision, identifying evaluating and onboarding new digital platform and solutions to optimize, buy and measure paid media.
  • Lead and support initiatives and programs to advance Wells Fargo's AdTech stack that align with emerging industry trends and best practices.
  • Represent line of business partners and paid media campaign managers in digital advertising capability discussions to ensure business needs are addressed and incorporated into capability and roadmap planning.
  • Drive adoption of new digital marketing solutions across the Enterprise through education and socialization
  • Support Wells Fargo's Audience and Media Subject Matter Experts to execute targeting and media strategies through the enablement of data and platforms
  • Partner with Marketing Capabilities Center of Excellence to roll-out new capabilities at scale, including support for operational and governance model for new capabilities.
  • Partner with internal Technology, Product and Marketing Capabilities to optimize existing capabilities and activate new capabilities to meet future state Marketing needs.
  • Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing.
  • Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors and line managers to recommend solutions to a wide range of difficult problems.
  • Mentor other marketing professionalsRequired Qualifications, US:
    • 4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
    • 4+ years of Digital Marketing Experience.
    • 1+ year(s) experience in Advertising Technology.Desired Qualifications:
      • Proven experience and knowledge in advertising technology and digital data
      • Experience managing digital advertising and marketing technology (Google Marketing Platform, Google Cloud Platform, Audience Management Platforms such as Adobe Audience Manager and Sales Force, LiveRamp, Facebook)
      • Understanding of analytic platforms such a Google Analytics/Adobe Analytics
      • Understanding of tag management systems such as Tealium and Google Tag Manager
      • Experience designing and supporting paid digital advertising campaigns across channels ( digital, mobile)
      • Experience working with technology and product counterparts in a large matrixed organization
      • Innovative and creative thinker
      • Strong oral and written communication skills
      • Experience working with media and creative agencies
      • Data driven, analytics with excellent attention to detail
      • Energetic, passionate with an appetite to growPay Range$73,100.00 - $129,900.00 AnnualBenefits
        • Information about Wells Fargo's employee benefits We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Keywords: Wells Fargo, Wilmington , Paid Media and Advertising Technology Consultant, Advertising , Wilmington, Delaware

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