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Automotive Marketing Manager - HFAD

Company: Hertrich Family of Automobile Dealerships
Location: Milford
Posted on: September 24, 2022

Job Description:

Automotive Marketing ManagerAre you a passionate and innovative thinker who is ready to lead brands into the future of automotive operations?Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a creating effective advertising strategies that drive the business? Is leading and growing teams important to you? Then our company may be the right fit for you. Hertrich is a family owned and operated organization with a strong financial foundation. We have been recognized by Ward's Automotive as one of the top 100 dealer groups in the nation! Our company is over 1,000 members strong with 30 locations and 19 brands AND STILL GROWING! The position of Marketing Director will be located in central Delaware and will service the surrounding Delaware, Eastern Shore of Maryland and New Jersey facilities. The successful candidate will have 3+ years of experience of creating strategy that drives results. They will also have experience leading and developing a team. The Marketing Manager develops the marketing strategy and leads the advertising team with the goal of creating opportunities and managing the Customer Life Cycle (Variable and Fixed). You will connect the dots between store leadership and in the internal marketing team with a focus on growing our customer base while maintaining strong ROI. Success is measured through the generation and tracking of opportunities and their outcomes across the entire organization. Brand Marketing, Digital and Traditional Marketing Channels, Internal Communications and Public Relations are the key areas of ownership. Responsibilities:

  • Develop a full marketing strategy aimed at brand awareness for Corporate, Sales, Service, Collision Centers, and other channels.
  • Coordinate monthly go-to-market strategy with Regional, Store and the Executive Management Team.
  • Lead the selection and oversight of external partners: contract development, vendor partner oversight, integrated media, and participation in manufacturer programs.
  • Ensure resource allocations are efficient to control cost of marketing operations and are meeting KPI's.
  • Provide project revenue forecasts that are reasonable and meet organizational targets. Negotiate with strategic partners for marketing and other related areas.
  • Set KPI's for marketing team in conjunction with leadership.
  • Lead our experienced in-house agency of 8 team members daily with an emphasis on analyzing campaign and opportunity results to set the strategy for the new month.
  • Promote a dynamic team culture through positive reinforcement, emphasizing continual improvement, accountability, and results.
  • Maintains consistent contact with leadership team to identify strategic growth opportunities.
  • Recruits, trains, mentors, and coaches the Company's Marketing staff, leading by example.Qualifications
    • Proven history of capturing market leading results through best-in-class strategy. Sees the big picture and leveraging the strengths of the stores: connecting marketing, products, people, and process for best ROI.
    • A combination of excellent people, data, and communications management skills with an ability to consistently execute multiple initiatives on time and within budget are requirements for this role.
    • Business to Consumer marketing, high Learning and reasoning ability, good judgement, and the ability to drive initiatives with the end in mind are valuable assets.Education/Experience
      • BA in Management, Marketing, or related field required. AND At least 2 years of relevant industry experience
      • At least 2+ years in management roles with a solid track record of delivering results
      • Proficiency in Google Analytics, Microsoft Office, and PowerPoint a must
      • Strong knowledge of Automotive Vertical, SEM, SEO, Website Platforms, CRM Systems and supporting technologies
      • Experienced in media planning and buying
      • Skilled at interacting and communicating clearly will staff at all levels across the organization Offers of employment are conditional. Candidates must successfully complete a Pre-Employment Drug Screening, Criminal Background Check, and Motor Vehicle Record Check. A criminal record will not automatically disqualify an applicant from employment. We are a drug-free workplace. We are an EEO/ AA employer. Job seekers will be given consideration without regard to their disability or protected veteran status.

Keywords: Hertrich Family of Automobile Dealerships, Wilmington , Automotive Marketing Manager - HFAD, Advertising , Milford, Delaware

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