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Analyst- Strategic Marketing (Remote)

Company: Avantor
Location: Wilmington
Posted on: January 26, 2023

Job Description:

Job SummaryPerforms analysis of data to drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers. Performs data mining and in depth analysis of customer databases. Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement. Performs data mining and in depth analysis of customer databases to inform creation and maintenance of customer and prospect lists for marketing outreach and measurement. Provides measurements such as direct mail matchback, response analysis, and more to determine ROI.MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)

  • Performs data mining/in depth analysis of customer database to identify, and makes actionable, key customer segments that can drive value for company.
  • Creates closed-loop, highly quantitative measurement process to ensure continuous campaign and program improvement (e.g., response analysis, ROI, campaign dashboard development, etc).
  • Creates control groups within each campaign to measure overall effectiveness of database marketing efforts.
  • Analyzes, develops, and secures Prospect & Customer files as it relates to circulation, direct marketing & strategic planning.
  • Supports and reports of quantitative analyses that drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers.
  • Identifies marketing opportunities by analyzing customer trends to enhance and create new business and/or programs.
  • Performs complex queries and list pulls for direct marketing campaigns to prospects and customers. Monitors all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved.
  • Analyzes campaign performance, effectiveness, and growth and makes recommendations to improve response and ROI.
  • Oversees development of new and existing processes and audits them to ensure the accuracy of all programming and specific selection logic used to generate multimedia direct marketing campaigns.
  • Web Analytics: Provides support/direction in factors affecting website visitor behavior, conversion, and customer retention rates.
  • Performs other duties as assigned.QUALIFICATIONS (Education/Training, Experience and Certifications)
    • Bachelor's degree or equivalent
    • 7 years experience in web analytics and database marketing
    • Vendor management experience
    • Mastery level Excel, Access, Snowflake, and data analysis experienceKNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently)
      • Strong, demonstrated analytical background
      • Understanding of search engine optimization and search marketing
      • An understanding of database and direct marketing techniques, web strategy and design
      • Proficiency in database queries, data normalization, and other statistical packages preferred. Strong experience with SQL and Python and creating queries in Snowflake.
      • Proficiency in database queries, data normalization, and other statistical and financial reporting
      • Proficient in CRM system data, preferably salesforce.com
      • Understanding of marketing outreach and contact strategies
      • Excellent organizational skills, self-motivation and creative problem solving skills required
      • Excellent verbal and written communication skills
      • Demonstrated success in managing multiple concurrent projects, maintain timelinesENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level.Work assignments are diversified. Examples of past precedent are used to resolve work problems. New alternatives may be developed to resolve problems.A frequent volume of work and deadlines impose strain on routine basis.Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs. DISCLAIMER:
        The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
        Avantor is proud to be an equal opportunity employer.EEO Statement:We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision using the links below.EEO is the LawOFCCP EEO SupplementPAY TRANSPARENCY NONDISCRIMINATION PROVISION3rd Party Non-Solicitation Policy:By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Keywords: Avantor, Wilmington , Analyst- Strategic Marketing (Remote), Advertising , Wilmington, Delaware

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