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Digital Marketing Analyst

Company: OneMain Financial
Location: Wilmington
Posted on: September 13, 2018

Job Description:

The ideal candidate for this role combines technical skills (including SQL and SAS scripting), analytical skills and a knowledge of digital marketing and how to test and analyze marketing strategies across digital channel through a mixture of these competencies.

  • Analyze data from multiple disparate sources around performance of digital channels, including affiliate network, search, display, social, e-mail and web testing.
  • Use data to identify business opportunities and work with relevant teams to drive implementation.
  • Assess and refine the omni-channel approach and interplay of online and offline marketing channels.
  • Perform channel optimization in terms of pricing and competitive positioning in market.
  • Communicate plans and results across the broader marketing and analytics teams.
  • Perform trend analysis, maintain volume forecasts, and monitor efficiency and spend associated with digital channels.
  • Partner across the marketing and analytics organization to make recommendations and propose solutions for efficient and profitable growth within acceptable credit targets.
  • Maintain an environment of control and compliance. -- Qualifications:
    • 4+ years of experience in analytics.
    • Strong knowledge of SQL or SAS.
    • Bachelors Degree
    • Excellent communication skills with the ability to translate complex data results to business stakeholders.
    • The ability to thrive in a fast-paced, innovative and entrepreneurial environment; startup experience is a plus.
    • Strong problem solving, project management and organizational skills.
    • Proficient in MS Office (Excel w/ Pivot Tables, Word, PowerPoint, etc.).
    • Experience with digital marketing (affiliate networks, SEM, SEO, display, social, email) a plus.
    • Experience with data coding / and statistical software (R, Python) a plus.
    • Experience in consumer financial services a plus

      Keywords: OneMain Financial, Wilmington , Digital Marketing Analyst, Advertising , Wilmington, Delaware

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