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SEM (Search Engine Marketing) Specialist

Company: AAA Club Alliance
Location: Wilmington
Posted on: September 16, 2018

Job Description:

Do you have---

  • A commitment to providing exceptional service?
  • Professional expertise and a passion for what you do?
  • A high level of integrity?
  • An ability to work independently and collaboratively as a team member?
  • Creative thinking and problem-solving skills?
  • Dedication to developing your own skills and knowledge?Our most successful associates demonstrate these qualities every day.AAA Club Alliance is seeking an SEM Specialist to manage search engine and marketing activities at our Wilmington, DE HQ location. This position will be responsible for managing SEM campaigns with our agency on Google and Bing in order to maximize ROI, analyzing results and finding opportunities for growth. The incumbent will also work closely with assigned business line staff to identify and implement their online product distribution and communications needs.ESSENTIAL FUNCTIONS: (95%)
    • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Optimize landing pages to promote conversion and improve the flow of SEM leads through the application and activation funnel.
    • Perform ongoing keyword discovery, expansion and optimization
    • Monthly and weekly performance reporting on Search Engine Marketing (SEM) campaigns, ad groups and keywords.
    • Lead regular meetings with executives around campaign performance, upcoming optimizations, and ability to explain complex search concepts for those not in the industry. OTHER DUTIES AND RESPONSIBILITIES: (5%)Performs all other duties assigned.
      • Manage other digital marketing tactics related to search, such as display, retargeting, pre-roll video (ex: YouTube ads)
      • Collaborate with business lines to understand goals and decide on strategies/tactics that fit goals best while supporting their budget.
      • Use a holistic approach to marketing and identify opportunities that may not be within your purview but are the best fit for the business line
      • Work with other agencies and external partners to put together a holistic digital marketing planREQUIREMENTS:
        • Proven SEM experience managing campaigns across Google and Bing.
        • Solid understanding of performance marketing, conversion, and online customer acquisition
        • In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
        • Experience with keyword research and competitive tools (e.g, SEMrush, Conductor Searchlight, and Ahrefs)
        • Up-to-date with the latest trends and best practices in SEMTo the qualified candidate, we offer:
          • A competitive starting salary of $50,800 to $65,000, depending on education and experience
          • Position eligible for annual bonus program.
          • Comprehensive benefit package including, but not limited to, nearly 4 weeks of Paid Time Off during the first year, 401(k) plan with a company match, Health & Life Insurance, Tuition Reimbursement, and a complimentary AAA Premier Membership just to name a few.
            • Keywords: SEM, SEM Specialist, Campaign Management, performance marketing, Google Analytics, Search Engine Marketing, PPC, Google Adwords, pay per click, Bing Ads If you have the qualities and skills described, apply today to become a part of our growing team!To learn more about our company and the position, please visit Our Company Website.To see what it is like to work at AAA Club Alliance, check out our Day In The Life Videos.AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, and AAA Oklahoma/South Dakota joining, now representing nearly six million members in 13 states and Washington, DC. At AAA Club Alliance, we've been driven for more than 100 years to provide our members with superior roadside assistance, personal service, and peace of mind. This same commitment to a life well-lived has earned AAA Club Alliance the reputation as a great place to work. Our people tell us it's the company's positive work/life balance, the dynamic team environment, excellent benefits, and strong customer focus that keep them happy; their ideas are respected and valued. And, perhaps most important of all, they get to make a difference every day.AAA Club Alliance Inc. is committed to provide a safe and professional work environment. EOE/M/F/D/VThis Organization participates in E-Verify.Right to Work Applicants have rights under Federal Employment Laws:The Equal Employment Opportunity (EEO) The Employee Polygraph Protection Act (EPPA)The Family and Medical Leave Act (FMLA)Applicants have rights under State and Local Employment Laws: Arizona Arizona Law Prohibits Discrimination in EmploymentCaliforniaDiscrimination and Harassment in Employment are prohibited by LawDelawarePregnant Workers Fairness ActMissouri Discrimination in Employment is ProhibitedNew Jersey New Jersey Law Prohibits Discrimination in EmploymentPennsylvania Employment Provisions of the Pennsylvania Human Relations ActPhiladelphia Employment DiscriminationPhiladelphia Ban the BoxJob Category: Information Technology

              Keywords: AAA Club Alliance, Wilmington, SEM (Search Engine Marketing) Specialist, Advertising, Wilmington, Delaware

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