Experience Design and Content Strategy Director (CVRM)
Posted on: January 16, 2020
At AstraZeneca (AZ) we turn ideas into life changing medicines.
Working here means being entrepreneurial, thinking big and working
together to make the impossible a reality. Were focused on the
potential of science to address the unmet needs of patients around
the world. We commit to those areas where we think we can really
change the course of medicine and bring big new ideas to life.
Digital technology is rapidly changing the healthcare industry and
transforming expectations of patients, care givers and healthcare
professionals. AZ is meeting this challenge by continually evolving
our digital capabilities, partnerships and platforms. Within the
Commercial Digital Team, we focus on product/disease area strategy,
experience design and development of innovative customer
experiences. The common thread in everything we do is to create
experiences for patients that are engaging and benefit the entire
As our business develops at pace, we are looking for an Experience
Design and Content Strategy Associate Director to support the
Cardiovascular, Renal and Metabolism (CVRM) Team to help support
their digital health and omni-channel digital marketing
initiatives. To do this, you will have a strong background in
design thinking and be able to lead workshops to help map the
patient journey, identify pain points and use iterative design
processes to help Marketing and Medical teams design products and
services for patients and health care practitioners (HCPs).
You should have a good understanding of using agile methodology to
work in projects that will be disease area or brand focused and
related to digital health or omni-channel digital marketing. You
will help support omni-channel content marketing initiatives by
supporting marketing and medical teams develop strategic content
plans for digital marketing and shape digital first content for use
across multiple channels.
You will also have digital health experience understanding the
convergence of digital technologies with healthcare to enhance the
efficiency of healthcare delivery and make medicines more
personalised to patients. This will enable you to work with health
system tech partners to drive patient focused solution design.
The ideal candidate is passionate about using human-centred design
to create exceptional customer experiences that will focus on
driving better patient outcomes and transform healthcare.
- Work closely with Marketing and Medical teams to deliver
workshops to deep dive into patient pain points across the patient
journey to identify key areas to focus service design
- Lead service design work throughout design thinking process,
managing the discovery, define, ideate and prototype stages
- Support Marketing and Medical teams with health system
engagement, in market workshops and design thinking tasks
- Develop content marketing plans involving the creation and
sharing of content online to stimulate interest in AZ products and
services rather than explicitly promote brands
- Support Marketing teams elevate the digital patient experience
and leverag omni-channel digital marketing to create exceptional
- Throughout product design/creation, conduct project management
activities including engaging with 3rd party providers, liaising
with creative agencies, tracking project timelines and assist with
the measurement and KPIs
- Ensure alignment amongst the cross-functional project team
- Bachelors Degree
- At least 5 years of work experience in the area of digital
content creation, publishing, content marketing, customer
experience design, media or journalism.
- A formal design qualification or accreditation
- Solid experience gained within the healthcare and life sciences
- Solid experience in delivering healthcare service design
- Strong background of agile delivery methodology and service
- Profound knowledge of current digital content creation and
publishing including content strategy, content planning, publishing
and syndication, SEO, social media, and content marketing.
- Strong sense for content design (look and feel, knowledge of
effective content formats, etc.), as well as a solid understanding
of how to tailor content for different channels and
- Experience developing editorial calendars in a corporate
- Highly collaborative and able to manage external partnerships
- Master's Degree
- SCRUM certification
- Knowledge in Cardiovascular, Diabetes, Renal and Metabolism
Next Steps Apply today!
To be considered for this exciting opportunity, please complete the
full application on our website at your earliest convenience it is
the only way that our Recruiter and Hiring Manager can know that
you feel well qualified for this opportunity. If you know someone
who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will
consider all qualified applicants for employment without
discrimination on grounds of disability, sex or sexual orientation,
pregnancy or maternity leave status, race or national or ethnic
origin, age, religion or belief, gender identity or re-assignment,
marital or civil partnership status, protected veteran status (if
applicable) or any other characteristic protected by law.
Keywords: AstraZeneca, Wilmington , Experience Design and Content Strategy Director (CVRM), Executive , Wilmington, Delaware
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