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Associate Director, HCP Marketing

Company: AstraZeneca
Location: Wilmington
Posted on: January 17, 2020

Job Description:

At AstraZeneca, every one of our employees makes a difference to patient lives every day. Each one of us believes that science can change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all our people. The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. This individual is responsible for leading HCP Marketing Strategy by working Brand Leadership to develop differentiated and competitive messaging, campaigns, and HCP content to drive brand performance.

Main Duties and Responsibilities:


  • Lead the HCP Marketing Strategy across customer segments (allergists, pulmonologists, primary care, and other specialties in the future) including areas such as personal promotion, scientific communications, and media
  • Lead in clinical acumen of brand ensuring that the work of the team and agency partners is following the science
  • Management of area of responsibility budget and agency partner relationships
  • Demonstrated ability to think strategically for impactful results
  • Establish strong alliance with GPPS and US Medical, Corporate Affairs, Regulatory and Market Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks
  • Demonstrated ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
  • Responsible for leading defined work streams and brand opportunities as defined by Sr Marketing Director, with accountability for end product
  • Collaborate and lead without authority across functional areas; organize people, activities, communication and resources around a common goal and to achieve business objectives in a timely manner Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

    Essential Requirements:

    • Bachelor's Degree required; preferably in business, marketing or the sciences;
    • 5 years of Pharmaceutical or Healthcare experience; preferably in a related industry
    • Experience in Marketing
    • Leadership experience and team management skills
    • Experience managing complex projects at the project management level
    • Strong demonstration of HCP Marketing or knowledge of the customer segments
    • Strong knowledge of Respiratory Market and ability to learn science quickly
    • Strong financial acumen with the ability to assess and drive results
    • Successful project management experience with the ability to work with cross functional stakeholders

      Desirable Requirements:

      • Advanced Degree in business, marketing, or the sciences;
      • 3 years of Pharmaceutical Marketing and Promotions experience
      • Experience in Insight/Market Research, Market Access
      • Sound understanding of local healthcare system pricing and reimbursement
      • Experience across product life cycle (emerging, launch, in-line, mature)
      • Experience with specialty product
      • Experience related to therapeutic area

        Next Steps Apply Today!

        To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Keywords: AstraZeneca, Wilmington , Associate Director, HCP Marketing, Executive , Wilmington, Delaware

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