Director, Digital Marketing & Digital External Experience, D&T
Company: West Pharmaceutical Services, Inc
Location: Exton
Posted on: February 25, 2021
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Job Description:
Director, Digital Marketing & Digital External Experience,
D&T Requisition ID: 24885 Date: Jan 29, 2021 Location: Exton,
Pennsylvania, US Director, Digital Marketing & Digital External
Experience, D&T exton Pennsylvania Working at West means having
an opportunity to work by the side of our patients and customers,
our global team members and the communities in which we operate -
which all help contribute to a Healthier World. At West, we are by
the side of patients. The work we do impacts patients' lives each
and every day - our products are a critical part of healthcare
delivery and we are proud of the role we play to improve patient
health. We work by the side of our team members. We come together
as one global team to deliver for our customers and help them
address their challenges. We are a diverse, close-knit community of
professionals, where everyone has a voice and opportunity to learn
and grow through mutual trust and respect. With a 95 year plus
history, we have a track record for success, which includes
reported sales of $1.84B in 2019. We serve by the side of our
community. Giving back is in our DNA-our team members across more
than 50 sites globally are involved with hundreds of charities that
have special meaning to them through our West Without Borders team
member-led giving program. Job Summary: Director, Digital Marketing
& Digital External Experience, D&T will contribute to West's
vision to create the premier digital platform to improve customer
experience and, therefore, improve scientific & business outcomes.
This role is critical to West's growth plan, is responsible for
driving the development and execution of the digital marketing
strategy and supporting the overall E-commerce strategy, including
online demand generation, website customer experience and
engagement, web analytics, and customer service. The ideal
candidate possesses prior experience in life sciences/health care,
business, digital marketing and IT. Additionally, they will possess
strong leadership, project management, communication, and
analytical skills, as well as experience working for data-driven,
multi-channel e-commerce. The candidate will be able to identify
key trends across the industry to connect with key consumer
segments to promote brand loyalty and grow the business with
respect to digital connectivity, community, and brand authenticity
to deliver an integrated omnichannel customer experience. Using
customer feedback, you will partner with key leaders across the
company, as well as key partners outside of the company, to remove
friction points in the customer experience striving to deliver
consistency to the customer experience. You will develop data
procedures and policies, and work closely with various departments
to collect, prepare, organize, protect, and analyze data assets
while ensuring the company meets industry best practices. Essential
Duties and Responsibilities:
West is an equal opportunity employer and we value diversity at our
company. We do not discriminate on the basis of race, religion,
color, national origin, gender, sex, gender identity, sexual
orientation, age, marital status, veteran status, or disability
status. If you have a disability or special need that requires
accommodation, please send an email to peggy.tayloe@westpharma.com
. Where permitted by law, an offer of employment with West
Pharmaceutical Services, or any of its subsidiary or affiliate
companies, is contingent upon the satisfactory completion of
background screening and/or a pre-employment drug screening.
Keywords: West Pharmaceutical Services, Inc, Wilmington , Director, Digital Marketing & Digital External Experience, D&T, Executive , Exton, Delaware
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