Director, Digital Product Management
Company: The Lycra Company LLC
Posted on: May 15, 2022
Job DescriptionRole: Director, Digital Product Management
Location: Wilmington, Delaware, USA; Geneva, Switzerland; or remote
for the right candidate WHY THE LYCRA COMPANY?Since its invention
over sixty years ago, LYCRA® fiber has set the standard as the
world's first original spandex fiber brand. While our fiber is
lightweight and nearly invisible, it makes all the difference in
clothing. The unique stretch properties of LYCRA® fiber provide a
comfortable, lasting fit to help you look and feel your best. Many
of the world's leading brands in leggings, activewear, denim,
swimwear and intimate apparel use our fibers in their collections.
We lead the way in innovative technologies that help these brands
deliver transformative apparel that you have come to know and most
likely wear! Additionally, at The LYCRA Company, we are committed
to helping to advance the circular economy as we look to develop
products and processes that use less energy and resources. Our
sustainability platform known as Planet Agenda is based on the
belief that to have a healthy business, we must have a healthy
planet. We have recently embarked on a fantastic digital journey at
The LYCRA Company to build the best experience in the apparel
industry for brands of all sizes to source fabrics from some of the
best mills in the world who use our fibers in the design of their
fabrics. We want to provide not just a sourcing opportunity, but a
virtual universe that allows these brands to test, try, research,
and facilitate the purchase of these fabrics. This is NOT another
"digital transformation," but a serious commitment strategically
and financially in building a digital business unit that drives
significant EBITDA for the Company. Our CEO and the Global
Leadership Team are all "in" with this initiative! ROLE
DESCRIPTION:The Director, Digital Product Management is charged
with helping drive the digital product strategy, while partnering
with a cross functional team across IT, Business Intelligence,
Commercial & Apparel. Partnering closely with User Experience and
Business Intelligence to understand customer (Brands, Retailers &
Mills) needs and deliver a robust integrated user experience that
will improve engagement and conversion objectives on .com with the
overarching goals of driving significant business results in
protecting our brands, while continuing to drive growth in our
business with new brands. The incumbent advises and helps execute
the product vision of .com, owns the end-to-end lifecycle for
assigned features and executes a prioritized product roadmap based
on a strong understanding of customer needs, insight and in-depth
data analysis. MAJOR JOB ACCOUNTABILITIES / ESSENTIAL FUNCTIONS:
- Translate global product vision, strategy, features, and
prioritization into a series of deliverables, and coordinate and
manage these deliverables with the business to ensure
- Ensure product vision and strategy is focused on (1) country
unique needs, (2) enhancing overall user experience, (3) conversion
of brands and retailers to purchase from mills, and (4) support all
relevant device types to scale and ensure current resources across
digital can manage and maintain.
- Stay at the forefront and identify 3rd party technologies and
services to help shape the product strategy direction.
- Successfully define product strategy, roadmap and corresponding
execution approach through economic analysis demonstrating ROI for
the business. Execute projects on time and within budget.
- Ensure the roadmap accurately depicts timelines that are
realistic and reasonable to accurately determine launch timeframes
including features and goals (ie. traffic growth, conversion,
performance improvements, etc).
- · Lead team and stakeholders in writing requirements, epics,
and user stories to execute the product roadmap, including fixes
- Create and conduct ad-hoc and ongoing testing of all products
in relation to improving the customer experience and ROI for the
- Lead and enable the appropriate approaches on all projects with
regards to agile and waterfall while managing simultaneous and
- Recruit and manage a team of product owners, and demonstrate
strong coaching, and talent management skills. 100 JOB
- 10+ years of Product Management & Project Management in Omni
channel / Digital Shelf / Ecommerce.
- Experience leading a team that has demonstrated innovation and
management in digital products at the enterprise level.
- Ideally an MBA / MA in the area(s) of Finance, Exconomics,
Marketing, Computer Science, or Technology, with sufficient work
- Salesforce.com and SAP experience a definite plus.
- Results, data driven and analytics skills.
- Experience with Objectives and Key Results, Hypothesis and
- PMI certification and Six Sigma black belt preferred.
- Ability to communicate succinctly (verbal and presentation) at
all levels in the company.
- Mobile and desktop balanced mindset.
- A strong problem-solver with excellent leadership, negotiation,
and decision making skills.
- Experience with Product Development Life Cycle (PDLC), Scaled
Agile Framework (SAFe) and related tools. The LYCRA Company
innovates and produces fiber and technology solutions for the
apparel and personal care industries. Headquartered in Wilmington,
Delaware, The LYCRA Company is recognized worldwide for its
innovative products, technical expertise, and unmatched marketing
support. The LYCRA Company owns leading consumer and trade brands:
LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®,
ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company's legacy
stretches back to 1958 with the invention of the original spandex
yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding
value to its customers' products by developing unique innovations
designed to meet the consumer's need for comfort and lasting
performance. For more information, visit www.thelycracompany.com.
We are an equal opportunity employer. All applicants will be
considered for employment without regard to race, color, religion,
sex, sexual orientation, gender identity, national origin, veteran,
or disability status.
Keywords: The Lycra Company LLC, Wilmington , Director, Digital Product Management, Executive , Wilmington, Delaware
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