Marketing Account Manager
Company: AAA Club Alliance Inc.
Location: Wilmington
Posted on: May 16, 2022
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Job Description:
AAA is hiring for a Marketing Account Manager to join our
team!At AAA, your success is our success. What we can offer you:A
competitive salary commensurate with experienceAnnual Bonus +
Annual Merit Increase EligiblityHealth & Life Insurance3+ weeks of
paid time off accrued during your first year401(K) plan with
company match up to 7%Professional development opportunities and
tuition reimbursementPaid time off to volunteer & company-sponsored
volunteer events throughout the yearOther benefits include a free
AAA Premier Membership, Health & Wellness Program, Health Concierge
Service, and Short Term/Long Term DisabilityThe primary duties of
the Marketing Account Manager are to:Develop and maintain strong
working relationships with business line clients and manage all
facets of campaign strategy, planning and project management to
achieve high quality, effective marketing solutions and to assure
high client satisfaction.Guide the development, execution and
deployment of advertising and promotional campaigns including media
placement across multiple channels of communication and
distribution. This position is responsible for contributing to
revenue growth targets.Work with creative team, support groups,
business line clients, management and/or outside vendors and
suppliers to initiate and coordinate the production of marketing
plans, collateral and other executions that will directly
contribute to the brand's continued growth and success.Initiate
campaign/project kick-off with corporate marketing team by
submitting all essential forms as well as assemble needed
resources. Develop statement of work and set expectations among
client base and Corporate Marketing teams regarding project scope,
timeline and quality of deliverables. Monitor production schedules
for marketing projects, including creative development, media
placement and list production to ensure timely delivery and
deployment of marketing executions.Analyze project requirements,
recommend appropriate marketing solutions based on research
findings, product, target, audience, timing and positively
affecting conversion rates and return-on-investment. Collaborate
with MRM, database marketing and business line clients to identify
audience and segmentation strategies for campaigns, identifying the
metrics at the start of the project that will be the measure for
success or failure of those campaign efforts.Articulate and track
project milestones, deliverables, and communicate progress to the
business line clients and Corporate Marketing team members.Monitor
change requests and prevent unapproved modifications that result in
'scope creep', advising management on the effects these changes
will have on schedules and resources.Assist in the management of
legal and compliance review process to assure advertising complies
with all statutory and regulatory requirements. When appropriate,
submit marketing communications to other third parties for
review.Develop and manage a top-side promotional calendar in
collaboration with business line clients and other account
managers.Manage alliances with AAA National and other AAA clubs and
preferred suppliers to protect and leverage the AAA brand. Promote
and reinforce amongst clients compliance with brand
standards.Manage and coordinate marketing budgets and schedules to
increase efficiency of dollars spent and realize economies of
scale. When possible, coordinate schedules prepared by other
account managers to leverage joint marketing opportunities.Minimum
Qualifications:Bachelors' degree in Marketing, Advertising or
Communications; equivalent experience may be considered in lieu of
degree.3-5+ years business experience in an advertising agency or
in-house corporate agency with demonstrated multi-channel marketing
experience, including innovative traditional and interactive
solutions to increase sales and drive revenue growth.Experience
working with and managing multiple projects, suppliers, vendors and
clients.Experience using online project management/tracking
software a plus.AAA Club Alliance (ACA) is an equal opportunity
employer.Our investment in Diversity, Equity, and Inclusion:At ACA,
we are committed to cultivating a welcoming and inclusive workplace
of team members with diverse backgrounds and experiences to enable
us to meet our goals and support our values while serving our
Members and customers. We strive to attract and retain candidates
with a passion for their work and we encourage all qualified
individuals, regardless of race, color, gender, identity, veteran
status, sexual orientation, physical ability or national origin, to
apply.Job Category: Marketing
Keywords: AAA Club Alliance Inc., Wilmington , Marketing Account Manager, Executive , Wilmington, Delaware
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