Director of Client Strategy- Pacific Northwest

Company: Stream Companies
Location: West Chester
Posted on: June 24, 2022

Job Description:

Job DescriptionSalary: Stream Companies is an award-winning automotive software and digital marketing company. We've been doing this since 1996, and our team is providing high-tech and high-touch solutions for thousands of our clients, including some huge household names. Most digital marketing agencies have a claim to fame of being a Google partner, yes, we have that. Still, we also have multiple software offerings to give our clients a huge competitive advantage over every other provider out there. We specialize in the full suite of SEO and SEM offerings, being a full-service integrated agency, and complete media production, including TV and radio ad creation and placement. This is your opportunity to lead and make a difference as part of a fast-paced agency environment. We are an award-winning integrated marketing and digital agency focusing on automotive, consumer and business-to-business (B2B) marketing. We build retail traffic and have the results to prove it. The company is committed to innovation and growth through excellence in client service, combined with a willingness to explore new tools and opportunities to help clients achieve results. The company invests in platforms that create differentiated services and supports its team members with continuing education through training and support. We are looking to build our team with smart people with leadership characteristics, who take initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovations that the company pursues. If you want to be a part of an established company that is recognized as a Best Place to Work, you will have a tremendous opportunity to contribute your talents and be rewarded. Essential Responsibilities:

• Develop and build strong relationships between clients, internal team, and partners; act as a liaison to effectively communicate client needs, project status, rationale, KPIs, and new business opportunities
• Develop strategic recommendations for assigned clients
  • The Director of Client Strategy is responsible for identifying opportunities for their client and providing strategic recommendations to help accomplish the client's goals
  • These strategic recommendations are presented to the client by the Director of Client Strategy
    • Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work
    • Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications
    • Manage digital, print, social, mobile, broadcast, and promotional campaigns
    • Prepare budget tracking and reporting: agency profitability and project costs
    • Develop budgets–manage vendor and internal scoping for clients and RFPs
      • Create marketing plans, project calendars to support client initiatives
      • Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner
      • Research and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST)
      • Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports
      • Provide campaign reports (from multiple sources) and draw insights and conclusions for clients
        • Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars Qualifications:
          • Bachelor's Degree in Business or Communications/Advertising Preferred
          • 5-7 years' experience at advertising or marketing agency Preferred
            • Agency and retail experience is required
            • Must have background in advertising and media (digital is a requirement)
            • Automotive experience is preferred
            • Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape Skills & Experience:
              • Highly proficient in Microsoft Office Suite—Excel, Word and PPT
              • Experience speaking to and presenting to dealer principals and general managers/automotive decision makers
              • WordPress, CMS, Google Analytics, and web development process
              • Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team
                • Experience with social media marketing (Facebook, Twitter, Instagram) *Must reside in Pacific NW

Keywords: Stream Companies, Wilmington , Director of Client Strategy- Pacific Northwest, Executive , West Chester, Delaware