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Manager, Multi-Channel Marketing (MCM) & Digital Analytics

Company: Genpact
Location: Wilmington
Posted on: June 24, 2022

Job Description:

We are looking for Manager with 5-12 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
-5-12 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences -Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data, -Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels -Experience in customer journey, channel and content affinity models, customer insights -Hand on experience in R, Python, SQL, Data Bricks -Experience in web analytics, adobe analytics, social media analytics
Qualifications -Bachelors in Pharmacy / technology -MBA MS/MTech/Mpharma

Keywords: Genpact, Wilmington , Manager, Multi-Channel Marketing (MCM) & Digital Analytics, Executive , Wilmington, Delaware

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