Manager, Product Marketing

Company: Baker Tilly US, LLP
Location: Wilmington
Posted on: September 25, 2022

Job Description:

Overview:Baker Tilly US, LLP (Baker Tilly) is a leading advisory, tax and assurance firm, providing clients a genuine coast-to-coast and global advantage with critical mass and top-notch talent in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 148 territories, with 36,000 professionals and a combined worldwide revenue of $4.0 billion.
Many of Baker Tilly's roles have the opportunity to work remotely. Please discuss with your talent acquisition professional to understand the requirements for an opportunity you are exploring.
Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.Responsibilities:Are you interested in joining one of the fastest growing professional services firms in the US?
Baker Tilly, a top-10 global CPA advisory firm, was recently named one of America's best large employers and has been consistently ranked as a "best place to work" across various locations.Would you like the ability to lead the charge in developing and executing highly effective product marketing campaigns for Baker Tilly's suite of technology products? If yes, you could be the next innovative Baker Tilly marketing team member as our first Product Marketing Manager!You will enjoy this role if:

• You are looking for an opportunity to build best-in-class product marketing capabilities for Baker Tilly as we grow our suite of SaaS products & services
• You are an innate product advocate who loves to gain a deep understanding of a product's feature set and benefits, and you thrive in clearly articulating its value proposition
• You are looking to lead the development of innovative and compelling market positioning strategies, messaging, marketing collateral, sales materials and thought leadership that can be used in go-to-market efforts
• You want to be at the forefront of change across the professional service industry and business model as we break the mold of how CPA Advisory services are delivered to clients
• You want to work for a firm that not only talks the talk, but walks the walk of employee development, engagement, flexibility and growth opportunities.What You Will Do:
  • Drive the development of Product Marketing at Baker Tilly, in close collaboration with the product lead for Growth Strategies, Marketing, and the Product Management organization
  • Develop product marketing campaigns that feed our strategic growth plan, assist in the delivery of our product roadmaps, and communicate the value proposition of our products to our target markets.
  • Articulate product value via content (including but not limited to web content, data sheets, infographics, solution briefs, white papers, user guides, tutorials, RFP content, pitch decks, sales documentation, product videos, release announcements, etc.)
  • Develop product marketing tools and training for our sales organization
  • Collaborate with the Customer Experience program to gain insight into customer use of current products, buyer personas, how they buy and their buying criteria; measure and optimize the buyer journey as it relates to adoption and usage
  • Collaborate with Growth Intelligence to leverage market and competitive trends for product positioning.
    Qualifications:
    • 
      Product marketing experience (3-5 years)
    • Bachelor's degree in Business, Engineering, Marketing, or related field
    • Minimum of five (5) years of exposure to or direct experience with SaaS or related product marketing
    • Ability to create strong relationships with internal and external stakeholders, excellent communicator, ability to teach and coach others
    • Project management skills, organization, ability to manage multiple project requests simultaneously in a timely manner, and ability to handle details while keeping an eye on the big picture
    • Excellent written and verbal communication skills; must be able to present effectively with all levels of staff and work well in a team-focused environment.
    • Solutions-oriented problem solver with an ownership mindset#LI-MN1

Keywords: Baker Tilly US, LLP, Wilmington , Manager, Product Marketing, Executive , Wilmington, Delaware