Senior Brand Manager
Company: Campbell Soup Company
Location: Camden
Posted on: May 7, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future
success.We're proud to be stewards of amazing brands that people
trust. Our portfolio includes the iconic Campbell's brand, as well
as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's
Homemade, Swanson, and V8. In our Snacks division, we have brands
like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge
Farm, Snack Factory, and Synder's of Hanover. We foster a culture
of belonging where people come first, and diversity is embraced.
And we live our values, always, while setting the highest standards
for performance.Here, you will make a difference every day. You
will be part of a dynamic, collaborative, and competitive team. You
will be supported to build a rewarding career with opportunities to
grow, innovate and inspire. Make history with us.The Senior Brand
Manager role will sharpen your leadership, strategic & execution
skills while living into the values of a top-tier CPG company. You
will be responsible for driving growth on the Campbell Snacks
Division - building and executing plans to meet annual brand,
finance & share objectives. Responsibilities include the
development of insight-driven marketing strategies, innovation,
P&L management ,portfolio management and day-to-day oversight
of a beloved national brand.Principal AccountabilitiesLead
day-to-day operations of a half billion dollar national brand with
P&L ownership.Develop holistic view of macro trends, category &
competitive landscape, and deep understanding of consumer
motivations to identify key growth opportunities.Lead business
analytics (share, competitive, consumption drivers), monitor
performance against business objectives.Manage monthly consumption
analysis and volume forecast, demand planning & sales strategy to
deliver accurate forecast. Identify risks and opportunities to
deliver on annual operating plan.Develop category innovation
pipeline (line extensions, renovation, new pack/format) from
concept development to in-market execution. Lead cross-functional
teams through stage gate and commercialization process.Collaborate
with key partners across sales/insights to develop compelling
sell-in story.Identify strategic knowledge gaps and partner with
consumer insights to develop learning plans.Partner with
Breakthrough Innovation, Finance, Supply Chain, R&D and Sales
Strategy & Planning to commercialize/execute plans and proactively
look to improve margins.Manage and develop Associate Brand
Manager.Job ComplexityProven portfolio brand strategy development
using a disciplined approach.Aptitude to develop a perspective and
tell a clear story.Ability to translate insights into actionable
opportunities with limited information.Ability to be strategic with
a view towards the long-term business needs.Experience and ability
to motivate a high-performing cross-functional internal/external
team.Ability to develop category and customer strategies to win in
adjacent and new categories.Consumer first mindset in developing
brand communication strategies.Strong collaboration skills to bring
to life In-Market Activations and define launch scenarios.Ability
to bring fresh thinking to the team as we seek to continually
improve.Strong attention to detail and the ability to coordinate
and manage multiple tasks.Enthusiasm for marketing, curiosity for
the consumer & passion for the brand.Leadership ProfileSets a clear
vision and creates positive energy and focus.Clarity of thought
through ambiguous situations.Resilience through high visibility and
pressure.Catalyst for change for a more impactful
outcome.Collaborative, but can hold people accountable for total
business impact. Knows the business and our target consumers better
than anyone else.Job SpecificationsBachelor's degree required - MBA
preferred7+ years experience in CPG Brand Management required -
Food & Beverage industry a plusAbility to inform, influence and
collaborate across functions and organization levelsDemonstrated
ability to build activations with creative, digital, social, PR,
and media partnersStrong ability to be proactive, yet flexible as
priorities shiftStrong strategic and innovative mindset to solve
brand business problemsAbility to effectively prioritize and
execute tasks within tight timeframes and deadlines in a dynamic
working environmentExperience with IRI Unify, Nielsen &
SPINSCompensation and Benefits:The target base salary range for
this full-time, salaried position is
between$105,000-$172,200Individual base pay depends on work
location and additional factors such as experience, job-related
skills, and relevant education or training. Total pay may include
other forms of compensation. In addition, we offer competitive
health, dental, 401k and wellness benefits beginning on the first
day of employment. Please ask your Talent Acquisition Partner for
more information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
qualified applicants in all aspects of the employment relationship,
including consideration for employment, without regard to race,
color, sex, sexual orientation, gender identity, national origin,
citizenship, marital status, protected veteran status, disability,
age, religion, or any other classification protected by law.
Keywords: Campbell Soup Company, Wilmington , Senior Brand Manager, Executive , Camden, Delaware
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