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Card Services - Marketing Manager, VP - Lending Offers Strategy

Company: JPMorgan Chase & Co.
Location: Wilmington
Posted on: April 17, 2019

Job Description:

Card Services - Marketing Manager, VP - Lending Offers StrategyReq #: 190032519Location: Wilmington, DE, USJob Category: Marketing/CommunicationsJob Description:This newly created position within the Lending Engagement and Strategy team will look across all the various lending capabilities we offer (e.g. promotional rate offers, credit limit increases, balance transfers, etc.) and create a holistic approach to optimizing which lending capabilities are most relevant for different customer segments and how these tools can work together. Because the role focuses on customers across all credit card portfolios in Chase Card Services, the Lending Offer Strategy Marketing Senior Associate will interact with a wide array of executives both within the lending team and across the individual credit card portfolios. The role is also responsible for working with various data/analytics teams to find ways to infuse new data sources and segmentation into targeting strategies to help better serve customers with relevant offers. In order to meet both the firm's financial and customer experience goals, the candidate will need to work with colleagues across a variety of functional areas (credit risk, portfolio marketing, operations, legal, compliance, finance, etc.) to implement strategies and deliver results. The role reports to the Executive Director of Lending Engagement and Strategy.Responsibilities Include:* Creating and maintaining a strategy for deploying the right offers to the right customers at the right time, including new ways to bundle offers together* Working with different lending product owners to understanding how different customers use various lending offers* Working with analytics teams to identify new data elements that would better inform your lending offer strategy and with execution teams to operationalize the data/segmentation* Acting as a subject-matter expert with product team counterparts and other lines of business* Working with Analytics, Finance and Risk Management to optimizing pricing, terms, targeting and delivery to ensure programs meet business objectives and drives customer engagement* Work with agencies and execution teams to implement strategies into direct mail, email and digital marketing channels* Monitor customer feedback and recommend program and capability enhancements to ensure best in class customer experienceQualifications:* Bachelor's Degree required* 5+ years of related marketing, financial, or analytical experience* Proven understanding of credit card P&Ls and drivers of profitability* Strong analytical, process engineering, and problem solving skills* Strong leadership and communication skills* Ability to work independently as well as lead cross-functional teams* Ability to influence the business and drive measurable outcomes* Ability to articulate complex issues in a concise manner to all levels of the business

Keywords: JPMorgan Chase & Co., Wilmington , Card Services - Marketing Manager, VP - Lending Offers Strategy, Executive , Wilmington, Delaware

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