WilmingtonDERecruiter Since 2001
the smart solution for Wilmington jobs

Marketing Director, Respiratory - New Product Launch

Company: AstraZeneca
Location: Wilmington
Posted on: January 17, 2020

Job Description:

The Marketing Director will lead the strategic direction, design, execution and measurement of all HCP marketing strategies, tactics and activities to deliver successful pre-launch and launch strategies. This role is expected to work across all customer segments and partner effectively with Medical, Sales, Commercial Operations, and Managed Markets teams. The role will also take a lead position in understanding the market dynamics as it relates to the COPD/Asthma, to ensure we are well positioned in its current and future market success. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and organizational objectives.

Main Duties and Responsibilities:

The Marketing Director will lead the strategic direction, design, execution and measurement of all marketing strategies, tactics and activities to deliver on the brand's objectives.

You will be responsible for leading the creation of an integrated channel marketing strategy as well as leading the following key work: marketing strategies (PSP), the development and implementation of HCP marketing strategy, campaign development, core messaging, content strategy, sales excellence, and tactical plan creation.

You will partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution. Indirectly lead the associated cross-functional marketing team to deliver innovative solutions that offer true value to patients.

Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance. Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

The Marketing Director will make informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions. Collaborate and lead in a complex market environment. Lead the development and implementation of HCP marketing strategy, campaign development, tactical plan and its execution. Leverage business insights to provide active input into the development and review of brand strategy, tactical plans and the financial plan.

Essential Requirements:


  • Education: Bachelors Degree (Business focus preferred) is required; science expertise preferred
  • Knowledge of Biologics and Respiratory Market
  • Understanding of the development and commercialization processes

    Desirable Requirements

    • Candidate within daily commuting distance to Wilmington, although candidates outside daily commuting distance to Wilmington will be considered

Keywords: AstraZeneca, Wilmington , Marketing Director, Respiratory - New Product Launch, Healthcare , Wilmington, Delaware

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Healthcare Jobs


Seasonal Travel Nurse Jobs - RN CVOR / CVICU / Cath Lab
Description: Travel Nurses Needed - All RN Specialties Registered Nurses: CathLab, CVOR CVICU Assignmnets Hospitals are posting their seasonal staffing needs Would you like to spend the fall / winter somewhere great (more...)
Company: HCEN
Location: Harrisburg
Posted on: 01/28/2020

Nurse (RN or LPN)
Description: Job Description Description eKidzCare is seeking an exceptional Registered Nurse
Company: eKidzCare
Location: Lancaster
Posted on: 01/28/2020

Registered Nurse Supervisor (RN) Skilled Care
Description: SunIRef:Nurse:title Registered Nurse Supervisor RN Skilled Care Mennonite Home Communities 35 reviews - Lancaster, PA 17601 Mennonite Home Communities 35 reviews Read what people are saying about working (more...)
Company: Mennonite Home Communities
Location: Lancaster
Posted on: 01/28/2020


Physician (MD/DO)
Description: Family Practice-Without OB opening in Lancaster, Pennsylvania. This and other physician
Company: PrimeHealth Staffing, LLC
Location: Lancaster
Posted on: 01/28/2020

Physician (DO) - Family Medicine Faculty (300926) open to new graduates
Description: JOB CODE: 300926 Physician DO - Family Medicine Faculty LOCATION: Berks County PA Join a thriving and growing regional integrated hospital system with a rich history of providing high-quality, cost (more...)
Company: Veritas Global Consulting Group, LLC
Location: Lancaster
Posted on: 01/28/2020

Seasonal Travel Nurse Jobs - RN CVOR / CVICU / Cath Lab
Description: Travel Nurses Needed - All RN Specialties Registered Nurses: CathLab, CVOR CVICU Assignmnets Hospitals are posting their seasonal staffing needs Would you like to spend the fall / winter somewhere great (more...)
Company: HCEN
Location: Lancaster
Posted on: 01/28/2020

Burn Unit - ICU - RN - Travel (Lancaster,PA)
Description: Registered Nurse. Travel
Company: HealthCare Traveler Jobs
Location: Lancaster
Posted on: 01/28/2020

Internal Medicine Physician Outpatient - Only Internist - Physicians Only Apply - Perm
Description: A Internal Medicine Physician Outpatient - Only Internist practice is seeking a qualified physician
Company: Advantage-Performance Group
Location: Lancaster
Posted on: 01/28/2020

Travel RN-ER - Harrisburg, PA
Description: Emergency and Trauma opening in Harrisburg, Pennsylvania. This and other rn jobs brought to you by NursingJobCafe.com ul li We are seeking an experienced and self motivated emergency room
Company: RNnetwork
Location: Harrisburg
Posted on: 01/28/2020

Travel Locum Speech Language Pathologist (SLP)
Description: Nationwide Travel Locum Therapist Jobs - Speech Language Pathologist Are you looking for a new therapist job Would you like to spend the season somewhere you've never been Hospitals, Clinics, Outpatient, (more...)
Company: HCEN
Location: Lancaster
Posted on: 01/28/2020

Log In or Create An Account

Get the latest Delaware jobs by following @recnetDE on Twitter!

Wilmington RSS job feeds