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Digital Analytics Lead

Company: AstraZeneca
Location: Wilmington
Posted on: January 16, 2020

Job Description:

About AstraZeneca

As one of the world's leading pharmaceutical companies, our business is focused on providing innovative, effective medicines that make a real difference in important areas of healthcare. At AstraZeneca, innovation is about more than just research. We aim to stimulate continued creativity throughout our organization by maintaining a culture in which our people feel valued, energized and rewarded for their ideas and contribution to our success - ideas which can make a difference in all aspects of our business. And we support and encourage our people in discovering their own potential, through excellent learning and development opportunities that are available to them throughout their careers.

Description:

As a Digital Analytics Lead, you will provide analytical leadership in the creation and implementation of scalable analytics solutions for US & Global OmniChannel campaigns. This individual will closely collaborate with other members of Global Commercial Digital & Innovation, US and Global Brand Teams, onshore and offshore data scientists, as well as additional business and technical key stakeholders.

Responsibilities will include providing guidance to internal stakeholders on digital media analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on digital marketing activities, and supporting ad hoc requests. Analytic engagements can include (but are not limited to) campaign measurement, customer segmentation, customer journey analytics, CRM, digital analytics (website, mobile, app and social media), forecasting and financial analysis.

We are looking for an analytical thinker who can define problems, extract key information

from data and develop, test and verify solutions. The successful candidate must have a passion for problem-solving, be delivery focused, eager to learn and apply new skills, technically savvy, and an exceptional communicator.

Major Responsibilities:


  • Measure and optimize the business impact of digital engagements and customer experiences through advanced analytics
  • Lead design, execution, and delivery of new insights and innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives
  • Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact
  • Establish and scale innovative digital and customer analytics capabilities to help guide commercial execution strategy
  • Develop and communicate actionable recommendations for decision makers
  • Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required

    Required Skills

    • Degree in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing
    • Minimum 3 years of experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency or other commercial environment
    • Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools
    • Ability to manipulate and visualize large and complex data sets to effectively communicate insights and opportunities
    • Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation
    • Experience with BI and data visualization PowerBI, MicroStrategy, Tableau or similar tools
    • Ability to explain complex methods and techniques succinctly to a non-technical audience
    • Project delivery and business analysis experience
    • Good communication skills and facilitation skills with the ability to work with others to achieve objectives
    • Occasional travel may be required

      Preferred Background

      • Solid understanding of the fundamentals of digital marketing and advertising
      • Working knowledge of statistical analytics approaches, such as multiple and logistic regression, decision trees and hypothesis testing, within the context of digital marketing
      • Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with a significant number of business leaders and cross-functional business partners
      • Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered
      • Strong organizational skills and time management; ability to manage diverse range of simultaneous projects

Keywords: AstraZeneca, Wilmington , Digital Analytics Lead, Other , Wilmington, Delaware

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