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Digital Analytics Lead

Company: Info Dinamica Inc
Location: Wilmington
Posted on: November 20, 2020

Job Description:

The Digital Analytics Lead serves as the expert in designing, implementing and reporting of analytics and measurement plans that evaluate the digital marketing activities associated with strategic multi-channelomnichannel programmes. This role provides expertise in measuring digital programs across multiple channels, and works in partnership with many teams across the organization to define an analytics approach that will provide the key results defined in those measurement plans (called Objectives Key Results (OKR)). The Digital Analytics Lead works as part of extended agile marketing teams to assist in development of digital marketing programs via review of digital metrics as leading indicators and provides insight into opportunities to implement changes. Works in partnership with the Insights and Analytics group (IA) to develop advanced analytics plans and AB testing scenarios. Assists in analysis of market data to identify key segment drivers and interfaces with reporting infrastructure including onshore and offshore data scientists to ensure delivery and integrity of the reporting. Responsibilities will include providing guidance and expertise to internal stakeholders on digital media analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on digital marketing activities, and supporting ad hoc requests. Analytic engagements can include (but are not limited to) campaign measurement, digital customer segmentation, customer journey analytics and digital activity analytics (website, mobile, app and social media). We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions. The successful candidate must have a passion for problem-solving, be delivery focused, eager to learn and apply new skills, technically savvy, and an exceptional communicator. Major Responsibilities bull Engage in and assist development of Objectives Key Results (OKR) associated with customer-centric programmes and omnichannel initiatives. bull Define plan to measure and optimize the business impact of digital engagements and customer experiences through analysis of available data and use of advanced analytics. bull Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimization of digital programmes. bull Identify innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives. bull Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact. bull Establish, document and scale digital and customer analytics capabilities and to help guide commercial execution strategy. bull Develop and communicate actionable recommendations for decision makers. bull Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required. Required Skills bull Degree in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing. bull Minimum 5 years of experience with multichannel marketingdigital analytics, ideally in a pharmaceutical, agency or other commercial life science environment. bull Hands on experience with web, search and social analytics software - Google Analytics, Adobe AnalyticsOmniture, Sprinklr or similar tools. bull Ability to manipulate and visualize large and complex data sets to effectively communicate insights and opportunities. bull Experience with customer journey analytics, including touchpointpathway analysis, conversion analysis and customer segmentation. bull Experience with BI and data visualization ndash PowerBI (preferred), MicroStrategy, Tableau or similar tools. bull Experience with agile principles and scrum delivery models (Preferred). bull Aility to explain complex methods and techniques succinctly to a non-technical audience. bull Project delivery and business analysis experience (Preferred). bull Good communication skills and facilitation skills with the ability to work with others to achieve objectives. bull Occasional travel may be required. Required Background bull Solid understanding of the fundamentals of digital marketing and advertising. bull Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with a significant number of business leaders and cross-functional business partners. bull Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implicationsactions to be considered. Preferred Background bull Working knowledge of statistical analytics approaches, such as multiple and logistic regression, decision trees and hypothesis testing, within the context of digital marketing. bull Strong organizational skills and time management ability to manage diverse range of simultaneous projects.

Keywords: Info Dinamica Inc, Wilmington , Digital Analytics Lead, Other , Wilmington, Delaware

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