WilmingtonDERecruiter Since 2001
the smart solution for Wilmington jobs

Digital Analytics Lead

Company: AstraZeneca
Location: Wilmington
Posted on: November 21, 2020

Job Description:

As one of the world's leading pharmaceutical companies, our business is focused on providing innovative, effective medicines that make a real difference in important areas of healthcare. At AstraZeneca, innovation is about more than just research. We aim to stimulate continued creativity throughout our organization by maintaining a culture in which our people feel valued, energized and rewarded for their ideas and contribution to our success - ideas which can make a difference in all aspects of our business. And we support and encourage our people in discovering their own potential, through excellent learning and development opportunities that are available to them throughout their careers.

The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

Description:

The Digital Analytics Lead serves as the expert in designing, implementing and reporting of analytics and measurement plans that evaluate the digital marketing activities associated with strategic multi-channel/omnichannel programs. This role provides expertise in measuring digital programs across multiple channels, and works in partnership with many teams across the organization to define an analytics approach that will provide the key results defined in those measurement plans (called Objectives & Key Results (OKR)).

The Digital Analytics Lead works as part of extended agile marketing teams to assist in development of digital marketing programs via review of digital metrics as leading indicators and provides insight into opportunities to implement changes. Works in partnership with the Insights and Analytics group (I&A) to develop advanced analytics plans and A/B testing scenarios. Assists in analysis of market data to identify key segment drivers and interfaces with reporting infrastructure including onshore and offshore data scientists to ensure delivery and integrity of the reporting.

Responsibilities will include providing guidance and expertise to internal stakeholders on digital media analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on digital marketing activities, and supporting ad hoc requests. Analytic engagements can include (but are not limited to) campaign measurement, digital customer segmentation, customer journey analytics and digital activity analytics (website, mobile, app and social media). We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions. The successful candidate must have a passion for problem-solving, be delivery focused, eager to learn and apply new skills, technically savvy, and an exceptional communicator.

Major Responsibilities:


  • Engage in and assist development of Objectives & Key Results (OKR) associated with customer-centric programmes and omnichannel initiatives
  • Define plan to measure and optimize the business impact of digital engagements and customer experiences through analysis of available data and use of advanced analytics
  • Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimization of digital programs
  • Identify innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives
  • Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact
  • Establish, document and scale digital and customer analytics capabilities and to help guide commercial execution strategy
  • Develop and communicate actionable recommendations for decision makers
  • Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required

    Essential Requirements:

    • Bachelor of Science in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing
    • Minimum 3 years of experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency or other commercial environment
    • Solid understanding of the fundamentals of digital marketing and advertising
    • Ability to manipulate and visualize large and complex data sets to effectively communicate insights and opportunities
    • Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools
    • Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered
    • Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation
    • Experience with BI and data visualization PowerBI (preferred), MicroStrategy, Tableau or similar tools
    • Ability to explain complex methods and techniques succinctly to a non-technical audience
    • Occasional travel may be required

      Preferred Requirements:

      • Working knowledge of statistical analytics approaches, such as multiple and logistic regression, decision trees and hypothesis testing, within the context of digital marketing
      • Experience with agile principles and scrum delivery models
      • Project delivery and business analysis experience
      • Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with a significant number of business leaders and cross-functional business partners

        Strong organizational skills and time management; ability to manage diverse range of simultaneous projects

        Next Steps Apply today!

        To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Keywords: AstraZeneca, Wilmington , Digital Analytics Lead, Other , Wilmington, Delaware

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Guitar Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Mathematics Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020


Piano Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Academic English Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Gymnastics Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

ESL Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Trigonometry Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Order Picker
Description: 16.50/hr. paid weekly for Seasonal Package Handlers br br Shift: Day 11:00 AM - 4:00 PM Night 11:00 PM - 4:00 AM Midnight 11:00 PM - 8:00 AM br br Air Ramp Ground Handlers br br UPS (more...)
Company: UPS
Location: Levittown
Posted on: 11/27/2020

Stand-up comedy Private Tutoring Jobs Levittown
Description: Company We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide If you have free time and want to share your (more...)
Company: Superprof-US
Location: Levittown
Posted on: 11/27/2020

Log In or Create An Account

Get the latest Delaware jobs by following @recnetDE on Twitter!

Wilmington RSS job feeds