Senior Manager-Retention Marketing
Company: QVC, Inc.
Location: West Chester
Posted on: June 12, 2021
Job Description Details
Senior Manager, Retention Marketing will be responsible for
leading the strategy and development of customer email, and mobile
marketing programs to meet customer lifecycle objectives and
business goals. In this role, you will lead content, marketing and
creative strategy and execution for these critical
Who We Are
Our goal is to increase customer spend and retention through
personalized and engaging customer communications. Through our
digital marketing efforts, we aim to build longstanding
relationships with our customers. Working closely with various
business units to develop objectives & identify areas of customer
Develop calendar-driven marketing (email/text/push) programs to
drive incremental activity and revenue and support/sustain on going
customer relationship at all stages; prospect, new customer, loyal
Links strategic business and marketing needs from across the
organization and proposes solutions including but not limited to
new email/Push programs, versions, banners etc.
Drive creative best practices utilizing quantitative and
qualitative research, coupled with extensive direct and digital
Utilizes customer behavior data, historic channel performance
data and other analytics to optimize strategic plans.
Manage financial objectives and budgets insuring the program
meets/exceeds defined KPIs and business/customer goals
Partner with Consumer Analytics & Insights team for strategy
reporting and analytics
Communicate promotional email program strategy to cross
functional teams including merchandising, planning, ecommerce,
programming and others
Partner closely with Content team partners to insure efficiency
of processes, and fosters a strong collaborative relationship
between the teams
- Oversee program management and execution for all direct
mail/catalog initiatives Manages catalog/direct mail programs as
part of broader, holistic customer contact strategy support
retention and loyalty objectives
What You Bring
Bachelor Degree in Marketing, Communications, or related
7+ years of consumer direct marketing experience, with strong
emphasis on email and retention marketing.
Experience with marketing through multiple channels; email,
website, catalog and direct mail.
Demonstrated experience managing, launching and delivering
consumer marketing programs through multiple channels; online,
email, catalog, direct mail.
3+ years' experience managing staff coupled with proven record
of ability to develop team.
Strong creative, customer segmentation and analytical
- Excellent project management and organization/time management
skills with specific attention to detail.
About QVC, Inc
QVC, Inc., exceeds the expectations of everyone we touch by
delivering the joy of discovery through the power of relationships.
Every day, in nine countries, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home and fashion to
beauty, electronics and jewelry. Along the way, we connect shoppers
to interesting personalities, engaging stories, and award winning
customer service. Based in West Chester, Pa. and founded in 1986,
QVC has more than 17,000 employees and has retail operations in the
U.S., Japan, Germany, United Kingdom, Italy, France, and through a
joint venture in China. Worldwide, QVC engages shoppers on 14
broadcast networks reaching approximately 370 million homes, seven
websites, and 220 social pages. Visit corporate.qvc.com to learn
QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the
Cornerstone brands (collectively, "Qurate Retail Group"), as well
as other minority investments. Qurate Retail Group believes in a
third way to shop -- beyond transactional ecommerce or traditional
brick-and-mortar stores -- and is #1 in video commerce,#3 in
ecommerce in North America and #3 in mobile commerce in the U.S.
(according to Internet Retailer). For more information, visit
www.qurateretailgroup.com. QVC, Q, and the Q Ribbon Logo are
registered service marks of ER Marks, Inc.
As an equal opportunity employer, Qurate Retail Group is
committed to a diverse workforce and is also committed to a
barrier-free employment process. In order to ensure reasonable
accommodations for individuals pursuant to applicable law,
individuals that require accommodation in the job application
process for a posted position may contact us at CareersUS@QVC.com
Click Apply and log in with your existing account or create an
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communications from our Talent Acquisition team.
Keywords: QVC, Inc., Wilmington , Senior Manager-Retention Marketing, Other , West Chester, Delaware
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