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Senior Manager-Retention Marketing

Company: QVC, Inc.
Location: West Chester
Posted on: June 12, 2021

Job Description:

Job Description Details

The Opportunity

Senior Manager, Retention Marketing will be responsible for leading the strategy and development of customer email, and mobile marketing programs to meet customer lifecycle objectives and business goals. In this role, you will lead content, marketing and creative strategy and execution for these critical retention-marketing programs.

Who We Are

Our goal is to increase customer spend and retention through personalized and engaging customer communications. Through our digital marketing efforts, we aim to build longstanding relationships with our customers. Working closely with various business units to develop objectives & identify areas of customer improvement.

Your Impact

  • Develop calendar-driven marketing (email/text/push) programs to drive incremental activity and revenue and support/sustain on going customer relationship at all stages; prospect, new customer, loyal customer.

  • Links strategic business and marketing needs from across the organization and proposes solutions including but not limited to new email/Push programs, versions, banners etc.

  • Drive creative best practices utilizing quantitative and qualitative research, coupled with extensive direct and digital marketing experience

  • Utilizes customer behavior data, historic channel performance data and other analytics to optimize strategic plans.

  • Manage financial objectives and budgets insuring the program meets/exceeds defined KPIs and business/customer goals

  • Partner with Consumer Analytics & Insights team for strategy reporting and analytics

  • Communicate promotional email program strategy to cross functional teams including merchandising, planning, ecommerce, programming and others

  • Partner closely with Content team partners to insure efficiency of processes, and fosters a strong collaborative relationship between the teams

  • Oversee program management and execution for all direct mail/catalog initiatives Manages catalog/direct mail programs as part of broader, holistic customer contact strategy support retention and loyalty objectives

What You Bring

  • Bachelor Degree in Marketing, Communications, or related field.

  • 7+ years of consumer direct marketing experience, with strong emphasis on email and retention marketing.

  • Experience with marketing through multiple channels; email, website, catalog and direct mail.

  • Demonstrated experience managing, launching and delivering consumer marketing programs through multiple channels; online, email, catalog, direct mail.

  • 3+ years' experience managing staff coupled with proven record of ability to develop team.

  • Strong creative, customer segmentation and analytical experience/background

  • Excellent project management and organization/time management skills with specific attention to detail.

#LI-RB1

About QVC, Inc

QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit corporate.qvc.com to learn more.

QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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Keywords: QVC, Inc., Wilmington , Senior Manager-Retention Marketing, Other , West Chester, Delaware

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