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Sales Executive - Production Print (Enterprise)

Company: Ricoh Americas Corporation
Location: Elkton
Posted on: June 12, 2021

Job Description:


The Production Print Executive (PPE) is directly responsible for selling the full suite of Ricoh's solutions portfolio, Hardware, Software and Professional Services to both Graphic Communications / Commercial Print accounts and Enterprise accounts. The PPE will sell into a pre-defined account base consisting of both medium and large commercial print, direct mail, fulfillment centers and graphic arts accounts as well as corporate Enterprise accounts. To be successful the PPE must be focused to growing Ricoh market share within the assigned geographic territory.


  • Responsible for spearheading RICOH's penetration and expansion in assigned geographic territory and accounts, through the development of a targeted customer strategy that includes customer segmentation, customer awareness activities and establishing a customer relationship.
  • Win new business by aligning customer's business goals and objectives with Ricoh's Solutions portfolio including both hardware and services.
  • Develop strategies to penetrate ZBA (zero base account) opportunities, including reference selling.
  • Manages, protects and develops territory base by analyzing and developing solutions for new and existing customer business communication requirements. Supports strategies, products, and equipment within assigned territory.
  • Acquires and grows client base by selling incremental solutions and services within their new base accounts
  • Meet or exceeds gross profit expectations within assigned territory.
  • Prepares and presents benchmark demonstrations, proposals, and value propositions within account assignment, utilizing product and/or technical resources -- as needed.
  • Retains and grows current client base by selling incremental solutions and services within their base accounts, and through customer satisfaction.
  • As Account Manager, takes ownership for the resolution of any ongoing issues within an account within their assignment, utilizing the necessary local, regional and national resources needed.
  • Maintains records of all account activity within Ricoh provided sales database and CRM tool. Serves as first line of contact with client in the creation and maintenance of accurate paperwork on each sale.
  • Performs other duties as assigned.

QUALIFICATIONS (Education, Experience, and Certifications)

Typically Required:

  • 4-year college degree or equivalent experience in a related field
  • Minimum of five (5) years business to business sales experience with 2 years of advanced selling assignments
  • Minimum of two (2) years Digital Printing and Solutions sales experience
  • Minimum of 5-7 years successful track record in capital equipment sales in the Digital Printing Solutions and/or Graphic Communications Industry is preferred

At Ricoh, we embrace and respect the collective and unique talents, experiences, and perspectives of all people. Together, we inspire remarkable innovation. That is how we live the Ricoh Way. And with our commitment to ethics, you can be sure that we are doing it with transparency, integrity, and corporate social responsibility.

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

Keywords: Ricoh Americas Corporation, Wilmington , Sales Executive - Production Print (Enterprise), Other , Elkton, Delaware

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