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North America Market Development Lead

Company: Chemours
Location: Wilmington
Posted on: September 13, 2019

Job Description:

As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world.

North America Market Development Lead Opteon Refrigerants

Chemours is seeking a North America Market Development Lead Opteon Refrigerants to join our growing Marketing team! This position will report directly to the Marketing Manager in our Wilmington, DE location.

Develops and implements marketing activities associated with market segmentation, product marketing, interactive marketing, pricing, branding, advertising, or direct marketing. Develops overall plans/programs for product or brand, or a significant segment thereof. Develops marketing plans in order to effectively contribute to the achievement of the company's business and marketing objectives.

The responsibilities of the position include, but are not limited to, the following:

  • Develop an in-depth strategy for the North America stationary and mobile air conditioning segments, factoring the regional and global regulations that impact the industry, existing products & technologies, market sizes, market trends, channels, customer needs, and competitive landscape.
  • Drive marketing initiatives for adoption and growth of the Opteon portfolio of low global warming potential refrigerants in NA in mobile and stationary air conditioning segments.
  • Develop strong relationships and build credibility with distributors, value chain influencers, OEMs & end users to create pull-through product demand and brand preference.
  • Create & update marketing collateral in conjunction with the marketing communications team to meet the market & customer needs.
  • Develop & communicate a vision for Opteon product & brand promotion, supporting the commercial team with marketing collateral and training customized to meet the needs of the varied target audiences.
  • Drive programs to influence outcomes on a local and state level through the monitoring of relevant legislation and building codes

    In order to be qualified for this role, you must possess the following:

    • Bachelor's Degree
    • 5+ years work background with strong experience market strategy development and customer relations
    • Demonstrated written and oral skills ability to present information and ideas in an articulate and organized way to a variety of audiences (skilled trades to upper management)
    • Excellent organizational leadership skills; ability to influence colleagues across functions toward achievement of business goals.
    • Ability to quickly understand and assimilate new technologies, products and processes.
    • Self motivated, with strong organizational skills to drive programs to completion, take initiative, overcome obstacles, find creative solutions, set priorities for a cross-functional team, and deliver against goals.
    • Must be willing to travel 30-50% of time.

      The following skill sets are preferred by the business unit:

      • Prior technical service and/or market development experience
      • Prior experience in the HVACR Industry and/or automotive industry, particularly in a marketing or other customer-facing role
      • Demonstrated ability in developing and executing marketing campaigns and promotions


        • Competitive Compensation
        • Comprehensive Benefits Packages
        • 401(k) Match
        • Employee Stock Purchase Program
        • Tuition Reimbursement
        • Commuter Benefits
        • Learning & Development opportunities
        • Strong Inclusion & Diversity initiatives
        • Company-paid volunteer days


          We are on a journey to create a more colorful, capable, and cleaner world through the power of chemistry. Weve completed our transformation and now were earning our way to growth by advancing higher value chemistry.

          Built upon a 200-year-old legacy and a world-class product portfolio, we bring everyday convenience to virtually everything people touchin industries ranging from automotive, paints, and plastics to electronics, construction, energy, and telecommunications.

          OUR APPROACH

          The ours in Chemours is for all of us who work here. Were working together to improve peoples lives the world over.

          OUR CULTURE

          Our culture is built upon our values: Customer Centered, Refreshing Simplicity, Unshakable Integrity, Safety Obsession, and Collective Entrepreneurship.

          Were honored to be named a Great Place to Work-Certified Company for 2018-2019 and a 2018 Top Workplace by Delaware News Journal.


          Chemours has the heart and energy of a startup, while being built upon a 200-year old legacy and a world-class product portfolio. A startup with a head start. This mentality drives both our strategy and employees. We believe a thriving workforce culture is essential to our success. Were earning our way to growth by unleashing the power of our talented, experienced, and passionate employees.

          Chemours is an equal opportunity employer

          Chemours is an E-Verify employer

          Candidates must be able to perform all duties listed with or without accommodation

          Immigration sponsorship (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status) is not currently available for this position

          At Chemours, you will find sustainability in our vision, our business and your future. If you want to work on the leading edge of your field and have a desire to make a difference, join Chemours and discover what it means when we say We Are Living Chemistry.

Keywords: Chemours, Wilmington , North America Market Development Lead, Other , Wilmington, Delaware

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