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Director of Creative Production

Company: OneMain Financial
Location: Wilmington
Posted on: August 17, 2019

Job Description:

OneMain (NYSE: OMF) has been helping consumers take care of lifes expenses for over 100 years. We are seeking a director of creative services and production to lead consultative creative, copywriting and trafficking teams to bring our brand to life, differentiating us from competition and resonating with customer segments while ensuring consistency across every aspect of the business. This role will offer direct exposure to leadership and the ability to guide brand direction in an evolving and thriving environment.

The right candidate will have:


  • Experience managing, developing and galvanizing strong creative teams in support of business strategy, customer insight and operational goals


    • Managing an internal creative agency to support a corporate enterprise and offer expertise on our business, customers and industry
    • Selecting and managing external creative agencies
    • A big-picture mindset combined with the ability to make creative assignments actionable and execute a large volume of project work
    • Deep experience conceptualizing, designing and producing compelling integrated materials and campaigns
    • Experience leading trafficking teams and optimizing production process based on knowledge of different media channels, vendor timelines and best practices.
    • Ability to drive enhanced documentation of projects and debriefs for continuous improvement and to identify efficiencies
    • History of integrating, optimizing and prioritizing a creative workflow and the mix of internal and external creative resources across multiple projects and programs
    • Ability to develop and evolve fundamental brand elements including positioning, value propositions, key benefits, mission, and operationalize into messaging, design, tone and manner across all channels
    • Ability to oversee a diverse and productive marketing function
    • Gravitas comfort dealing with senior leaders in a deadline-driven and performance-oriented environment
    • Comfort with performance marketing in a P&L-focused organization
    • Exceptional ability to manage, negotiate with, and maximize performance of third-party agencies

      Minimum requirements:

      • A Bachelor's degree in a related field (i.e. Marketing, Art, Design, Communications) (i.e. art, graphic design, marketing, communications, journalism) and/or
      • 10+ years of creative and brand experience; experience in financial services or at a creative agency is preferred but not mandatory
      • A minimum of six years of experience in a creative leadership role managing multiple teams and functions
      • An exceptional and dynamic portfolio that showcases a robust aesthetic; numerous mediums and partnerships
      • Demonstrated proficiency in design, copy, typography and art direction

Keywords: OneMain Financial, Wilmington , Director of Creative Production, Professions , Wilmington, Delaware

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